Today, let’s talk about the social media app, Instagram. We use Instagram for many reasons, connecting with friends, posting and sharing memories, sharing memes, scrolling through and passing time and most importantly, promoting your business.

Instagram is an American photo-video sharing application owned by Facebook. Launched in October 2010, the medium has a rating of 4.5 on Google Play Store and a total of 80,590,000 Indian users as of January 2020. The demographics of this population comprise people from the age group of 18 to 24. It is a visual medium which means you can use photos and videos to deliver them all the aids they need readily to your audience. 

Unlike reading from books and blogs or listening from podcasts or radio, this medium is very efficient and attractive to the consumers of your business. Instagram shares a more personal side of your business than professional which engages the customers and increases brand loyalty.

You must have seen many Instagram stories and posts of businesses who are trying to advertise their company. Instagram is undeniably a very important medium for social media marketing.

You can easily promote your personal brand or incorporate multiple marketing strategies. Marketing through Instagram is very simple and beneficial for business corporations. You can also increase traffic on your website using the marketing strategies on this platform.

The platform has more than 2 million monthly advertisers and over 25 million business profiles. Keep reading to discover why you should also use Instagram marketing for promotion and advertising your business with other social media marketing platforms.

Story-Telling Centric:

Your audience loves stories. Growing up in the shadow of fairytales and happily ever after, we all admire the art of good storytelling. 

You can use the art of story-telling with the business perspective to connect with your audience emotionally with the help of the visual aids. This increases the engagement of your customers with your page.

Build and Strengthen Relations:

Besides paid advertisements, the platform connects you organically with the viewers. This allows you to have a natural relationship with your customers from the very beginning. 

When someone follows your brand they actively participate to see your posts and stories. Compared to Instagram, other social media platforms have a lot less audience engagement.

 Increase Sales:

Over one out of three people use the app and buy products. At the end of the day, sales are proof of the successful operation of the business; this is what the business owners want from their business. It is important what you invest in and Instagram Marketing will not let your investment go in vain. You will get enough Return on Investment (ROI) with this marketing strategy for your business.

 Tracking Details:

On Instagram, you can easily monitor how well your posts and campaigns are doing. Instagram Marketing is more efficient than marketing on any other social medium. 

You can see everything from link clicks, to lead to conversations, cost per result, saved posts, and whatnot.

Consumer Opinion:

Since you can track and monitor every aspect of your posts and Instagram Marketing Campaign, you can very simply learn and understand the likes and dislikes of your consumers. 

You always have something new to learn about your target audience and that is what Instagram Marketing helps you with. This is what will help you while creating content for your customers. Also, consumer opinion is important for constructing an efficient marketing strategy as a whole.

Advanced Targeting Options:

The media platform offers you many marketing options you can use to construct a campaign for your brand. You can create custom targeting audience strategies based on the response to your posts and stories. Even without paid ads, the app helps you to design, structure, and implement marketing strategies to target the audience and increase sales and profits.

Feedback and Insights:

Do you keep a track of mentions of your brand on posts, blogs, videos, and stories? As a smart marketer, you must monitor the conversation about your products. 

You should keep a check on posts and stories people upload of your brand. You have to read comments and all the other mediums through which people talk about your product to analyze what they feel about your product. This is how you will understand how your brand is being identified in the market and then make necessary amends.

These are some of the ways Instagram Marketing services can help your business. You can use this platform for paid ads also but with the help from above-mentioned elements you can achieve a quality level of sales and promotions. Start using the medium today for planning new marketing and promotional strategies for your business.

Comment below for any queries and suggestions, we will get back to you as soon as we can.