Impact of Social media marketing on businesses

Seth Godin once quoted, “Build it, and they will come” only works in the movies. 

Social Media is a “Build it, nurture it, engage them and they may come and stay.” 

Today, Social Media has reached beyond imagination. Social media which was once a personal entertainment, a mere timepass, today it has become a business platform for entrepreneurs. 

As a strategic business, you should know when to grab the right opportunity at the right stage. Businesses which identified social media as an opportunity at an early stage have helped them bring their business on a better platform today. 

Sprout Social, a social media management platform revealed that customers who connect to brands on social media are the most loyal customers of that brand.

Here’s, how social media marketing can help your business growth:

1. Social Media Marketing is one of the most cost and time-efficient elements that will help you increase your brand awareness and brand visibility. 
2. Plus it will also help you increase your brand recognition by engaging a broad audience of consumers. 
3. It is a network building platform thus, social media will become your company’s voice helping you to connect to your customers more closely and maybe on a one-to-one basis, making them feel important.
4.  Being able to acknowledge their comments and sending them personalized reverts rather than auto-generated reverts will show your attentiveness to them.

Covid-19 has left many of the businesses questioning their future and other growth opportunities as it has forced people to stay at home and practice social distancing, people are trying to stay connected and social media is the one filling the void. 

In a recent report, Mark Zuckerberg said that the use of WhatsApp messenger and Facebook has increased to double during this time. This surely means that social media is a powerful tool, definitely! 

Social Media Marketing has helped companies to sustain their brand presence among the consumers even during this time of COVID-19. 

Even in this pandemic, some companies are trying to come up with new strategies, trying to grow their business and social media is the main reason behind it.

 Many companies are indulging in marketing and trying to reach their audience and expand their audience. Companies are dealing with customers online, selling, and marketing their products and this strategy is becoming a boom for many companies.

This is allowing their businesses to keep running and earn revenues even in this pandemic. Therefore, as quoted above if you seize social media marketing as a right opportunity, it will surely pay you back with a good return.

Thus social media marketing will allow your business to expand itself. If this was the change in the turnover of the company through social media only, you can imagine what a great push this company can get if it operates on a social media platform and in the physical market. 

SOCIAL MEDIA MARKETING, A WAY TO SPREAD YOUR BRAND STORY

Social Media will give you a way to spread your brand story which will help the consumers to get attached to your brand and will help you trigger the right consumer emotion which may help you connect to your consumer, as you know the main key of connection is through emotions. 

Duroflex, an Indian company dealing in mattresses, was under huge loss during the pandemic therefore, it saw social media marketing as an opportunity to set its foot back in the market.

 Murarka, VP – Marketing, Duroflex, feels that social and influencer marketing will become more important ways of reaching out to the consumer as they go forward.  The company is intending to build on this and make their platforms a source for all solutions.

Business is all about seizing the right opportunities and at the right time. Social media platforms will give your business the right hit if the business sources and minds are put to the right use. Many small businesses are booming with the help of social media marketing, and now it’s your time too.